Self, Incorporated: Self Branding and the New Marketplace.

Necessity is the mother of invention.  It’s true.  The world is slowly emerging from the Great Recession of 2009.  The past two years have seen a paradigm shift.  How business will be done in the future has changed.  The business world is wiping the slate clean and developing new rules of play. In this new […]

Airplanes 101.

I love the way Kulula, low fare air carrier in South Africa, has branded their plans.  The colors are unique and the clever labeling of the different parts of the plan is tongue-in-check fun.

What if Amsterdam was located in Napa?

You would get modern California warmth. Merus Wines, located in the Napa Valley, approached UXUS Design, based in Amsterdam, to create a space that would enhance the vintners high end brand and stand out among the many tasting rooms in the Valley. What UXUS has created is a perfect balance between warmth and modern sophistication. […]

More Starbucks.

Sorry for another posting about Starbucks but I find this developing story very interesting. You can read the entire article here. In a stoke of marketing genius or stupidity, Starbucks is opening stores that are not Starbucks stores as we know them. The stores are being designed to integrate totally with the neighborhoods they are […]